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They say a picture is worth a thousand words. I don't think it is. But your videos, a Reel. A TikTok, a YouTube short, might be worth a lot more than your standard image post. In fact, I'm pretty sure it is. Say you're a restaurant. You take a picture of your food and go into your social media app, put some funky, whimsical text on it. You post it. Good job you did your social media work for the day. Pat yourself on the back. Now you're admiring your work and you see that yo

Restaurants and food businesses have the potential to create so much consistent mouth watering content to get their customers into their doors, but they're failing. They're failing because their plate is too full. When you're scrolling on social media, have you ever come across some restaurant that took a bad video or a picture of their food? Say it's linguine with Alfredo sauce on a white plate. It's on a white table and you can't see with a noodle lens. And that plate begi

Building a following on social media is like giving small to medium-sized restaurants a magical megaphone—and who wouldn’t want that? In...

A restaurant owner might dream of posting beautifully staged photos of steaming pasta bowls or witty TikToks about daily specials, but...

A restaurant without content is like a burger without fries—it technically works, but you’re missing half the fun. In an age where our...

Running a business with a social media following is a little like throwing a dinner party where every guest also brought a megaphone....

Artificial intelligence can answer questions, crunch numbers, and even recommend where you might want to eat dinner. But despite its...

“Think local, not viral”. After all, if you run a brick-and-mortar spot, your customers aren’t teleporting in from Sydney or Seoul....

Social media is a double-edged sword. On one side, it’s the shiny blade that can slice through the noise and deliver your food business...