Do you Need a Dedicated Social Media Employee?

A restaurant without content is like a burger without fries—it technically works, but you’re missing half the fun. In an age where our stomachs are ruled by our eyes (and Instagram feeds), having someone dedicated to creating content isn’t just nice, it’s survival.

Think about it: your chef is busy juggling sauté pans, your servers are taming hangry customers, and you, the owner, are neck-deep in payroll and produce orders. Who’s left to make sure that the world knows your lobster risotto looks like a Michelin-starred masterpiece? Enter the Content Creator—your culinary storyteller, digital hype-person, and food paparazzi rolled into one.

This magical team member lives for perfectly lit shots of nachos. They can turn a Tuesday lunch special into breaking news. They know which TikTok sound will make your tiramisu even more tasty, and they understand that people will drive 20 miles out of their way for a plate they saw looped ten times on their feed. Basically, they translate your food into the universal language of “I need that right now.”

And let’s be honest: you don’t want the accountant handling this. They take photos with the flash on, posts blurry captions like “Soup Tuesday :)” and think hashtags are just keyboard accidents instead of avenues that help serve your post. A dedicated content creator doesn’t just fill up your feed—they have the ability to fill your tables, bringing in customers who were scrolling five minutes ago and are now parking out front.

In short, a restaurant with content is a restaurant that stays on people’s minds—and in people’s bellies. Without it, your Caesar salad is just a salad. With it? It’s a legend waiting to be devoured.

Your content creator for you restaurant doesn’t have to be full time staffed, constantly there in the way of taking pictures or video. Full Plate Films solves this problem; allowing restaurant owners to have the best of both worlds. A great restaurant with great media without the hassle.