Own Your Social

Running a business with a social media following is a little like throwing a dinner party where every guest also brought a megaphone. Customers can post anything they want: a five-star rave about your ravioli, a blurry photo of “the water glass that looked at me funny,” or a conspiracy theory that your muffins are secretly recording devices for the EPA. The internet doesn’t wait for you to explain—it just spreads. Suddenly, your brand feels less like your brand and more like a group project no one assigned.

That’s the great paradox of social media: you’ve built the page, you’ve attracted the followers, but everyone else can shout just as loud as you. The lack of control is real. One viral rant about “the soup being too soupy” can travel farther than your carefully crafted post of the chef smiling next to a perfectly plated filet.

But here’s the saving grace: while you can’t stop people from posting, you can make sure your voice is louder, clearer, and more consistent than the noise. By promoting your business regularly—sharing your story, your specials, your values—you reclaim the narrative. You’re the anchor in the storm of customer chatter, reminding people, over and over again, who you really are.

Consistent promotion doesn’t silence the internet’s wild chorus, but it gives you the microphone back. It’s brand judo: you can flip the unpredictable energy of online comments into momentum for your own story. The more you show up on your feed—bright, steady, present—the less control you actually lose.

In other words, the customers may have the megaphones, but if you keep showing up with your own voice, you’re the one running the show.