Social Media is a double edged sword.

Social media is a double-edged sword. On one side, it’s the shiny blade that can slice through the noise and deliver your food business straight into someone’s scrolling thumbs, making them suddenly crave your mac and cheese at 10 a.m. On the other side? It’s sharp enough to drain your energy faster than a milkshake through a paper straw. You post a gorgeous picture of your burger—perfect lighting, golden bun, cheese melting like a slow-motion waterfall—and within seconds, it’s buried under cat memes, political rants, and a cousin’s vacation album. Was it worth it? You wonder; “Did I post correctly. I must be missing something?”

But here’s the thing: if you don’t post, how will anyone know? Your food may exist, but it’s like a secret dish saved off-menu, whispered about by insiders but invisible to the hungry masses. People need reminders. They need to see that juicy taco on Tuesday, that steaming latte on Friday, that cupcake that winks with sprinkles right before payday. Without frequent nudges, they forget. And if they forget you, they’ll remember someone else’s fries instead.

Yes, it’s work. Yes, it sometimes feels like yelling into a crowded cafeteria. But social media is less about winning the internet and more about waving from the corner of the lunchroom: “Hey, we’re here. We’ve got something delicious.” The feed moves quickly, sure—but so do cravings. Post today, and tomorrow someone scrolling past might suddenly think, “Oh right, them! That’s where I want to eat.” And then they like what the restaurant made and they think I’ll go back there and bring a friend or two. 

So sharpen the blade carefully, strike often, and maybe—just maybe—someone will stop scrolling long enough to say, “Yes. That’s lunch.”